snyd SØREN LAUNGAARD is the CEO and founder of Laungaard & Company, originally a Management-For-Hire company delivering excellence programs to large international companies. He is also an active chairman and investor in PAJ Group working within advanced mechatronics, in Leadership Pipeline Institute focused on implementing high impact leadership and organisational effectiveness solutions, and in EORTEC working with enhanced oil recovery and technology. Prior to this, he was part of the Executive Board of Maersk Line with global responsibility for 4 functional areas of more than 15,000 employees. Throughout his corporate and advisor careers he has worked internationally across different industries and companies. He has been involved in virtually all standard functional areas – on corporate, regional or country level – either directly as a functional manager, senior executive or business owner or indirectly as an advisor or board member. The assignments have involved highly complex business models, programs and projects, such as managing global M&As and reorganisations, major strategy programs, supply chain management, yield optimisation, process and other excellence initiatives, advanced production, complex IT ERP system development, technology R&D, etc. He holds an Executive MBA from IMD and two economy and finance degrees from Copenhagen Business School, and has attended numerous other leadership courses.
JENS CHRISTIAN FOGED is Senior Partner in the Business Model Excellence Institute. An experienced leader, his professional background is a hybrid of experiences within the corporate world and startup ecosystems.
Formerly a Managing Director at Maersk Logistics, he spent 10 years abroad working for A.P. Moller – Maersk in Europe, Asia and Western Africa. More recently he held leadership and managerial positions with startup and growth companies such as Rainmaking and CONNECT Denmark, working to assist startups fundraise and bridge the digitalization and innovation gaps in top tier corporate companies.
As a facilitator and advisor, he has led numerous startups and corporate leaders to train and develop their competences and skills to drive successful companies and early stage and growth ventures.
Jens Christian in an active board member and advisor, most recently as part of the Board of The IMD Alumni Club of Denmark and Supana.
He holds an MBA from IMD, a diploma in Board Governance by The University of Copenhagen and Plesner Lawfirm, and has attended a wide range of leadership and project management courses since his graduation from the A.P. Moller – Maersk Shipping Academy.
“Always trying to grasp the taxonomy (architecture) of business models, as well as their optimisation potential, is probably related to my financial background. However, it was only when introduced to systems thinking, quality management, Processes Excellence and LEAN Six Sigma that the complete vision of Business Model Excellence emerged. Codifying implicit knowledge to explicit knowledge has been a tremendous learning, especially in transforming experiences and thinking into models and insights. It has been a long non-linear journey of research, analysis, development and iterations, before it evolved into Business Model Excellence. I hope that you will enjoy the book and frameworks, and that they will provide you with new insights.
Read the interview made with Søren about the prime message and purpose of Business Model Excellence here.”